For a Successful Marketing  and Communications Campaign

News/ Events


view:  full / summary

Indigo Living Unveils Its Spring / Summer 2017 Collection

Posted on April 18, 2017 at 9:00 AM Comments comments (18)

Indigo Living, an upscale home furnishing retail outlet in the UAE launched its season-inspired Spring / Summer Collection 2017 for the soon to come warmer months. The collection features four distinctive styles that celebrates elegance and comfort - Pretty in Pink; Urban Chic; Caribbean Easy and Beach class.


A play on fabrics and textures are key to capturing the energy and inspiration of this trend. The latest collection breathes youthfulness, playfulness and freshness in every piece empowering beauty in all forms.


John McLennan, Founder and Executive Chairman of Indigo Living said, “The new Spring/Summer 2017 collection is meticulously and stylishly handcrafted; conveying our message to live beautifully at the comfort of your home. This unique collection is a balance of bold designs, colours, textures and materials that will set the trend for an inspiring design; giving customers a clean, urban and refreshing look this season.”


The four contemporary styles are:

Pretty in Pink: The dusty pinks, elegant silhouettes and muted florals of the Pretty in Pink trend give classic feminine interiors a contemporary lift in a look that celebrates spring in spectacular style. Balancing tactile, layered textiles with reflective metallic and vintage finishes, this original aesthetic simultaneously evokes elements of futurism and heritage.


Urban Chic: The urban chic collection echoes curiosity, culture and contemporary styling featuring neutral palette of creams, beige and tan browns that will compliment your look of a traveller exploring new escapades. Using organic materials such as marble and ceramic, this collection gives a feeling of relaxation from the city rush.


Beach Class: Light, bright and uplifting furniture and home accessories are inspired by the coastal living look; allowing an escape to the everyday monotony. Cool creams, natural materials and earthy tones are touched with graphic textures, dark wood, leather, and nickel finishes for an aesthetic that combines both contemporary and classic design elements in a fresh interior.


Caribbean Easy: This look is about embracing the warmth of summer for the more laid back customers. Rich pigments and vibrant hues bring the Caribbean vibe of this collection to life. Curios, accessories and metallic touches are a highlight of this look.


Mitsumi Secures Rights To Distribute HP Supplies In the Middle East

Posted on February 14, 2017 at 8:25 AM Comments comments (0)

Mitsumi Distribution, the leading IT, Consumer Electronics and Telco distributor in the Middle East and Africa; today announced that it has been appointed by Hewlett Packard (HP) Middle East, as an Authorised HP Supplies Distributor for the Middle East region.


HP and Mitsumi already have a well-established alliance of 6 years; this agreement further extends Mitsumi’s East African distribution rights to the UAE, Oman, Bahrain, and Yemen. As an authorized distributor, Mitsumi will distribute HP Supplies entire range of products in the Middle East and will further strengthen HP’s channel ecosystem, expand its customer base, provide better service inventory and delivery, and training/ support to resellers in these markets.


Mikhail Voronov, PPS Supplies Distribution Business Manager, Africa at Hewlett-Packard said, “Innovation at HP is not just about products, but about processes— With Mitsumi’s experience and commitment, we are confident that this strategic partnership will help us deliver our business objective to better reach our resellers and customers. We look forward to a more successful partnership with Mitsumi.”


Mitesh Shah, Managing Director, Mitsumi Distribution said, “HP and Mitsumi have always had a strong partnership; expanding our rights not only reflects the vendors’ but also the markets (resellers and stakeholders) confidence and trust in Mitsumi. We will continue to work with HP to realise their business objective; ensuring every option is available to our resellers and customers.”



Mitsumi distributes a wide range of products covering PC, Notebooks, mobility, Data Centre, Storage, Hardware, Services and Telecommunication products from various well-known vendors. Mitsumi operates in 10 Middle East and African countries; this includes U.A.E, Kenya, Tanzania, Uganda, Ethiopia, Nigeria, Ghana and Algeria.


Aks Hosts The First Colour Carnival In Dubai

Posted on February 1, 2017 at 6:35 AM Comments comments (1)

Aks, a popular events and artist management company will debut its first Color Carnival on 10th March, 2017 at Rugby Park, Dubai Sports City.


According to the UN’s World Happiness Report; the UAE is ranked the 28th happiest country in the world and the happiest country in the region – The Aks Colour Carnival aims to spread positivity and happiness and expects to see over 15,000 happy faces at the carnival. Also celebrating the popular Indian festival ‘Holi – Festival of Colors’- the Carnival will feature a variety of entertainment, live music played by well-known DJs/ artists, cuisine / food trucks, shopping and a kids arena.


Bharat Harpalani, Owner, Aks said, “We believe that a happy person is a generous person - what a better way than to celebrate this together with vibrant colours and amazing music that immediately puts a smile on someones face. We would like everyone to celebrate and enjoy this lively carnival atmosphere with amazing music, organic colors, food and shopping.“


Tickets to the Aks Color Carnival can be purchased from or the ticket counters at the venue. Also making it a cashless and a safe experience, every vistor gets a special watch/wristband, enabling them to purchase and enjoy the activities within the arena.



Dubai Outlet Mall To Host The Glamourous 2017 Star Hunt Challenge

Posted on January 28, 2017 at 7:55 AM Comments comments (0)

Dubai Outlet Mall today announced that it will host the 6th Star Hunt Challenge 2017 on 17th February, 2017 at its premises.


The Star Hunt 2017 open to all UAE residents from the age 18 to 35 years, saw a huge number of applications and 30 finalists (male and female) have been shortlisted following the auditions on 27th January. In collaboration with Diva Modelling agency; the finalist will undergo a rigorous 2 weeks training and grooming session. The 30 finalists will then compete for the crown and an ultimate opportunity to feature on the Cover page of the Dubai Outlet Malls’ in-house Magazine and a modelling contract and cash prizes totalling AED 35,000 under different categories.


“The Star Hunt contest has become a much-anticipated event and we are proud to present the 6th edition of the most glamorous show on the 17th February,” said Vishal Mahajan, Director, Dubai Outlet Mall. “Dubai is well-positioned to become the global fashion hub and we want to contribute and help the emirate realise this vision. The contest will help develop the local talent and realise their dream of becoming the next top model.”


The event is sponsored by V Brand Gallery Outlet (Gold), Al Jaber Opticals Outlet, The Socks Collection Outlet, The Deal Outlet, Jashanmal Around The World Outlet. Diva Modelling And Events is the official modelling agency.


Saudi Geological Survey Selects Nexthink for Advanced Real-Time Analytics

Posted on January 9, 2017 at 3:05 AM Comments comments (0)

As an independent entity of the Ministry of Energy, Industry and Mineral Resources, Saudi Geological Survey (SGS) has a mandate to explore the country’s rich mineral deposits, map key development sites and conduct a variety of geo-hazard, geo-environmental and hydrogeological studies to serve the Saudi community. The Saudi government has recently commissioned SGS to assist in achieving its 2030 Vision by implementing several development and economic projects that will contribute to the diversification of income resources in the Kingdom.


In order to fulfil its duty of supplying up-to-date and accurate information to the Council of Ministers; SGS requires a reliable IT environment to facilitate remote connections and offer uninterrupted service to its growing mobile-workforce. Under the leadership of His Excellency Dr. Zohair ben Abdelhafiz Nawab, President of SGS - today announced that SGS has selected Nexthink®, to implement its advanced IT analytics solution for real-time visibility of its environment across multiple locations in the Kingdom.


Mr. Bander Al-Gahtani, Director General of Information Technologies and Communications, SGS said, “SGS relies on a large number of critical IT applications to help us meet our business objectives and we need to ensure the best performance for our end-users. With Nexthink, we have a real-time view of our entire infrastructure that enables us to tackle issues as and when they happen. The IT team can now easily assist our employees even in remote areas at any time – efficiently and securely.”


Eng. Sameh Al-Nakhbi, Manager of Network Systems Department, SGS added, “Nexthink provides the necessary information to instantly understand any issues end-users are having; enabling our team to proactively investigate and remediate issues before they can impact efficiency and productivity.”


Ahmed El Naggar, Western Region Sales Manager at Nexthink said, “IT analytics provide SGS essential visibility from the end-user perspective. The solution helps SGS to understand how employees are using their devices, which applications they use, and how they interact with the IT infrastructure at large, allowing the IT team to quickly respond and resolve issues from the ground up.”


LAVA To Participate At GITEX Shopper 2016

Posted on September 28, 2016 at 9:10 AM Comments comments (1)

LAVA International, the leading Asian mobile phone manufacturer; today announced they will participate at GITEX shopper taking place from 1st to the 8th October, 2016 at Dubai World Trade Centre.


With over half a million units sold over in the first half of 2016, mobile phone manufacturer sees further demand for its feature-rich phones in Middle East. According to statistics; LAVA ranks TOP 5 locally among the handset brands and is seen as a fast selling phone among local retailers.


“Year on year we invest into research and development, taking into consideration a user’s need for speed, connectivity and industry trends to offer a rich mobile experience,” said Khizar Ulla, Head Of Business –Middle East, LAVA International. “This GITEX we will showcase our latest range of mobiles phones with exciting offers through our partners and daily draws. Ahead of festivities, we are seeing a great demand for our phones; making it a perfect gift to give -all the features of smartphone at an affordable cost. In addition, our unique Camera-free range is designed specifically for the Middle East specific, where privacy and confidentiality is a great issue.”


Visitors can visit LAVA’s booth (Sheikh Zayed Hall 2 – Stand no. 8) to view their exciting range of smartphones, play games and walk away with a surprise gift.


Braun Opens Its First Independent High-End Boutique In Dubai

Posted on July 5, 2016 at 7:40 AM Comments comments (0)

Braun (part of P&G Group), the leading provider of high performance beauty and grooming products for men and women, today announced the opening of their first independent high-end boutique in Dubai.


The New Store LLC (a Mustafa bin Abdullatif Holding LLC company) has been the exclusive partner in UAE for Braun’s Lifestyle range for almost 60 years. The 3,000 square foot store, located at Jumeirah beach road will feature all of Braun’s high-end products. In addition, the boutique will offer first-of-its-kind experience kiosks - allowing visitors to experience Braun’s products and service through live demonstrations / workshops as well as get the best of beauty trends from the studios’ in-house experts.


The recently inaugurated Braun Lifestyle Boutique will further enhance Braun’s premium market position in the UAE; allowing the company to continue introducing more innovative value-based offerings to the UAE market.


“Braun and P&G are already household names in the UAE, as customers are always looking out for the highest quality. This is a testament to the value and positioning that these brands have to offer,” said Mostafa Eshaq, Executive Director, The New Store LLC. “We are very excited about this new collaboration with them to bring the best of beauty and grooming care for the UAE residents. We are confident that this is the start of what we foresee as a long standing cooperation.”


STYRO to Supply Advanced Fire and Shock Resistant Products to Major Projects in the UAE

Posted on May 17, 2016 at 3:50 AM Comments comments (0)

STYRO, a leading Expanded Polystyrene (EPS) manufacturer in the Middle East today announced that it will participate at the INDEX exhibition taking place from 23-26 May, 2016 at Dubai World Trade Centre. At the event, the company will feature its most advanced Class A fire retardant, heat resistant, tremor-proof, and eco-friendly products used in major iconic projects in the Middle East.


With a recent boom in construction and major events featuring unique concepts, interiors and designs, STYRO wants to capture the growing interiors and fit-out market currently valued at approx. US$ 8.8 billion . STYRO offers a very unique and versatile quality product that can be used to deliver creative and durable designs in both interior and exterior decorations as well as architectural applications, events / exhibitions, packaging and merchandising displays.


STYRO is become a product of choice for several iconic developments in the UAE, such as Dubai Resort and Parks, Smurf City, and Dubai Canal amongst others. In addition, fire and weather conditions being a major concern in the Middle East, STYRO products are carefully engineered to withstand fire and heat making it the most suitable product for any interior and exterior applications.


“The rise in construction, several exhibitions and events has paved way for increased opportunities for the interiors and fit outs market in the region. And STYRO offers an unmatched product that can be easily moulded, shaped and used for a variety of application. Our products are Class A fire retardant, heat resistant, tremor-proof, and offers many eco benefits that meet the industry standards,” Walid Wakim, GM Partner of STYRO said. “This year at INDEX we will be showcasing our technologically advanced products, some of our iconic projects as well as our Art and Décor division,” Wakim added.


At the INDEX exhibition, STYRO will be located at Hall 8 Stand No: D11


GGICO selects Levtech to implement Microsoft Dynamics CRM and AX-based solution

Posted on April 18, 2016 at 9:10 AM Comments comments (1)

Levtech consulting, a leading provider of Microsoft Dynamics solutions and services today announced that it has implemented Microsoft Dynamics AX & CRM at GGICO.


Established in 1973, GGICO is a conglomerate listed publicly in the Dubai Financial Market, with widely diversified activities in real estate, retail, hospitality, financial services, manufacturing and services. GGICO’s business model is dynamic and in line with the GDP of Dubai. With a vision to become one of the most valued companies in the UAE, GGICO places great emphasis on quality in every aspect of the group’s various businesses. This focus stems from the belief that success is a journey, not a destination. With prudent expansion strategy and customer service GGICO is continuing on its journey of success.


With a view to streamline Group operations, GGICO systematically pursued the implementation of Microsoft Dynamics AX and CRM at the Head Office. The implementation project was preceded by a systems study and vendor evaluation exercise, during which Levtech Consulting proved their credentials and effectively communicated their project strategy. A key requirement was the real estate division’s need to centralise and streamline their operations so that the team could respond to everyday functions from property sales/marketing to maintenance more effectively. Levtech introduced a new solution called ‘LevEstate’ that extends the functionality of Microsoft Dynamics CRM and Microsoft Dynamics AX to help GGICO manage the entire life cycle of a customer interaction from leads, property listings, sale transaction to facility management. Microsoft Dynamics AX also ensured that the back-office financial operations and inventory management processes were effectively managed.


“There are several functions within a Group company that requires unconstrained communication between every department, partners and the customer. Microsoft Dynamics CRM and ERP along with LevEstate offers a comprehensive and flexible platform for us to manage key processes across financials, inventory management, investments, property sales activities and maintenance effectively,” said Abhilash Nair, IT Manager, GGICO. “We are glad to have partnered with Levtech as their expertise and robust add-on solution offers the agility and scalability for us to manage our sales processes more effectively and provide high quality customer service,” added Nair.


Anilesh Kumar, Business Development Director, Levtech Consulting said, “We are glad to assist GGICO in achieving their business objectives by offering a customer-centric solution that covers all aspects of the operations. Following the implementation, GGICO has seen improved collaboration between departments; allowing them to offer improved services to its customers. We now look forward to extending the LevEstate solution to cover additional aspects of the business such as a customer portal, marketing automation, call telephony and social media integration. We also plan to further leverage reporting and BI capabilities on Dynamics AX and CRM, in the next phase.”


Le Méridien Welcomes An All New Indian Restaurant and Lounge - Mahec

Posted on April 16, 2016 at 9:15 AM Comments comments (0)

Owned by a new management, the all new Mahec launched today at the Le Meridian Village, Garhoud is a fine dine restaurant and lounge featuring modern interiors and a brand new menu.

Chef Asif Khan who has worked and trained by a well-known Michelin star Chef - will head the restaurant and introduce some of India’s classic favourites, which will be uniquely prepared by him and his team- offering a refreshing and a fine dining experience from starters to desserts. Some of their signature dishes will include Makhmeli Murg Tikka, Sprout Tikki, Shanshay kofta, Lamb Parda Biryani and Bombay Pudding.

Stylishly designed, the restaurant has 180 seating capacity - including indoor and outdoor. With complete new interiors the restaurant has a modern colonial style with wooden floors / furnishing and chandeliers. Catering to different dining preferences; the restaurant is divided into three sections – dining area, well stocked bar and lounge and outdoors/ terrace for shisha.

The restaurant and Lounge will have its own in-house DJ to play fusion urban/ classic Indian music. In addition, 7 wide-screens will be placed in the bar/lounge and Shisha area to screen certain international / seasonal sports. With business and entertainment acumen of the new owners- every element of the restaurant has been crafted in a very special way to let every customer have the best dining experience.

Perfect venue to celebrate a special occasion, have a business meet or simply enjoy the cuisine /bubbly – Mahec Restaurant and Lounge is open seven days a week.

The Grand Opening of the first Golden Tulip in Kenya

Posted on April 7, 2016 at 9:20 AM Comments comments (1)

Louvre Hotels Group, number one hotel group in East Africa, inaugurated its first hotel in Nairobi, pursuing its creation of a network covering all sub-Saharan African metropolitan areas.


Already present in 8 sub-Saharan African countries, with 13 hotels comprising a total of 2,020 rooms under its Tulip Inn, Golden Tulip and Royal Tulip brands, Louvre Hotels Group continues its growth strategy by establishing itself on the Kenyan market.


The 4-star Golden Tulip Westlands Nairobi hotel which has just opened its doors counts 94 rooms and offers a multitude of high-end services including several fine dining Restaurants, Gym and Swimming pool as well as Conference Rooms for business travellers.


“The tourism sector, especially business tourism, is experiencing strong growth in this region. Our goal is to be there for our clients, namely key accounts, wherever their business takes them in Africa, with quality hotels offering facilities and services to support growth and upgrade quality of leisure and business tourism” explains Alain Sebah, President Golden Tulip for French-Speaking Africa and East Africa.


Over the past year, the group penetrated the Ethiopian market with a Golden Tulip in Addis Ababa and inaugurated yet another in Kigali, Rwanda. Many other projects are currently under development or construction in the region. In fact, some fifteen hotels are planned for 2016, enabling the group to double their presence.


“We are exhilarated to start our first hotel in Kenya with Golden Tulip. Nairobi city has seen a lot of growth and development in the recent years and with the growing tourism it is right time for world’s renowned hotel chain to set footing in Kenya. We look forward to welcoming our guest with excellent service, authentic hospitality blended with the Kenyan flair” states Mr. Jagat Shah, CEO of Mitsumi Group, the hotel’s owner.


The number of tourists welcomed across the African continent has more than doubled over the past fifteen years, increasing from 26 million to 56 million in 2014, according to the Tourist Investment and Business Forum for Africa.



Golden Tulip Westlands Nairobi hotel, the 4-star hotel designed for business and leisure guests in the prestigious Westlands neighborhood


The 94-room, 4-star hotel named Golden Tulip Westlands Nairobi Hotel is designed in respect with the philosophy of the brand “international standards with local flavour”.


With a prestigious location and wealth of facilities, the Golden Tulip Westlands Nairobi is designed for business and leisure guests. This 4-star hotel in Nairobi is conveniently positioned in the Westlands neighbourhood, an affluent modern area known for its shopping centers, office buildings, and other international companies.


Golden Tulip Westlands Nairobi offers 4 types of rooms to meet every traveller’s budget and comfort. The 4-star hotel rooms and suites include Silver, Gold, Platinum and Business Suites. All rooms are furnished with well-appointed amenities such as a mini-bar, interactive LED TV, self-controlled air-conditioner, tea and coffee maker. The hotel also offers complimentary Wi-Fi to all resident guests enabling the modern business traveller to stay connected.


Golden Tulip Westlands Nairobi also offers various leisure facilities like Gym, Sport Bar, Rooftop Swimming Pool, Multi-cuisine Restaurant and a high-end Italian Restaurant. The hotel is ideal for hosting meetings, conferences, weddings and other social events. It can host customized events and meetings for 20 pax to 600 pax.


Hotel guests and travel agents will also be able to benefit from Louvre Hotels Group’s ongoing royalty programs – Ambassador’s Club and Flavors Club, enabling members to earn reward points which are redeemable at all Louvre Hotels Group properties worldwide.


Smart Cities Can Never Avoid Being Potential Target For Hackers �?? Says Expert

Posted on March 13, 2016 at 3:55 AM Comments comments (2)

The Middle East region has been witnessing a steady growth of smart cities over the past few years, and the UAE is leading the way with initiatives such as the Dubai Plan 2021 and the Dubai Smart City program that aims to launch 1,000 smart government services by 2017.


Smart cities create a host of new opportunities for businesses and residents to improve efficiency and overall quality of life and as a result are greatly dependent on technology and applications to facilitate this – giving a rise to potential security and data breaches.


“Smart cities are developed with an interconnected ICT infrastructure and innovative digital services that ride on an embedded mesh of sensors and controls, undertake advanced analytics, and offer rapid connectivity and world-class services to all users – residents, visitors and businesses” said Aji Joseph at RadarServices Middle East. “However, the very same platform also becomes a magnet attracting relentless attacks by hackers,” added Aji.


Such issues are further forced in the era of the Internet-of-Things (IoT) where multiple connected sensors govern the city’s key infrastructure. A breach of security here could potentially bring the city to a complete standstill or worse impact national security. To avoid such situations, smart city stakeholders need to proactively come up with appropriate and timely responses to prevent possible attacks as well as keep the city services future-proof.


A well coordinated and managed security framework needs to be established to ensure the vast amounts of data that a smart city generates are analyzed - offering meaningful insights for the city’s growth, and yet remain elusive to individuals with malicious intent.


RadarServices, a leading managed security service provider will address key challenges faced by smart cities at the Gulf Information Security Expo and Conference (GISEC) taking place at the Dubai World Trade Centre from 29-31 March, 2016.


Double A Returns to Paperworld Middle East

Posted on February 28, 2016 at 6:45 AM Comments comments (0)

Double A will exhibit its unique biotechnology capability which translates into smoother paper, double-sided printability and superior bulk for better printing. Double A’s unique trees produce 30 million fiber per gram, giving Double A these distinct properties. The Double A MENA team will be on hand at stand Z1-C12 in Zabeel Hall of Dubai International Convention and Exhibition Center from March 1st to 3rd 2016 to showcase their capabilities.


“The Middle East and North Africa (MENA) is an important region for us. The region has grown at a good pace and we would like this pattern to continue for the company, even as consumer behaviour continues to change. With our participation this year, we bring the Double A story closer to every stakeholder in the region”, said Mr. Thirawit Leetavorn, Double A Senior Executive Vice President.


Double A customers, business partners and paper consumers from all over Middle East, North Africa and South Asia will get the chance to speak with Double A representatives from the region and discuss about the latest trends in the paper industry, new brand offerings, promotions, current and future projects and possible business opportunities with Double A.